Eau de Rizla is set for stores as cigarette paper announces perfume
It's the cigarette paper of choice for thrifty smokers, so plans by Rizla to bring out a luxury perfume will no doubt cause splutters of surprise.
Tomorrow's launch date – April 1 – may also raise knowing eyebrows, but the rolling paper manufacturer insists its move is not an April Fool.
In keeping with these gender-fluid times, RIZ by Rizla is being developed as a unisex perfume.
Its draws from the brand and the word 'rizz', Oxford Dictionary's Word of the Year 2023, meaning style, charm and